Marshall McLuhan is famous for stating that “the medium is the message”, a phrase that means that the form a message takes ultimately affects the way in which it is perceived. Gen Y, or the Millennials, of today’s society know backwards and forwards that if you want to have your voice heard and heard in large numbers, the best way to achieve this is through networking through social media outlets. Today, everyone who is out to make a name for their selves is creating a Facebook fan page and updating their status. They’re Tweeting live every hour on the hour, blogging to an audience of thousands, even creating podcasts on iTunes for those on the go to download and listen to when they’re on the road or at the gym or even on their lunch break. Today’s generation is logged on, signed in, and synced up 24/7 to all of the latest news and trending reports- and not only do they love it, they rule these virtual realities.

Big businesses have taken note of social media practices and are now integrating it into their work force, creating positions for tech-savvy individuals in the areas of SEO and SEM content production. They’re even offering creative media and graphic design internships for individuals and students who need the experience to pursue their career with. Most businesses today understand that social networking is here to stay and with dozens of reputable sites to work with, fewer and far in between do you find a company without a blog or Twitter account.

At the heart of the matter though, you don’t want to connect with a company that delivers daily posts and Tweets just because they feel the need to keep up with the kids. While the size of the followers and the number of Facebook “likes” is important, it’s the message and the content that needs to be the most relevant to those following it, particularly for small businesses just starting out. Why would you follow a company that kept discussing pork chop recipes if you were a vegetarian? You wouldn’t! You would unfollow them and go toward a group that best fit your interests and needs. Moreover, you’d want to follow a company that thrived on customer interaction and would not only follow you back, but would add you to their mailing list or retweet a mention you made about them. It’s the simple things that count and every business is capable of making the effort to connect with their audience.

We at MyCorporation are constantly looking for new ways to engage and involve our audience and customers within our company. Recently cited on Fox Business News for our use of social media outlets and networking channels, we work to make sure that every customer is fully satisfied and receiving the best possible customer service.

Customers that work with us are also invited to connect with the company through their Facebook fan page and Twitter account. We also offer a blog on our company website that offers quick tax and business structure tips, among many areas of interest for small businesses. Entrepreneurs are encouraged to visit our site to discuss and share their success stories with other businesses or website visitors. In addition to providing a valuable service, our company works to ensure that small businesses have their voices heard online. The customer always comes first with us. Not only do we strive for entrepreneurs to get their voice out there, but we work to get that voice recognized as working alongside MyCorporation, growing both reputations and gaining a lifelong working relationship between client and business.

Don’t think we stop there though. While we are currently hitting social networking channels daily, blogging weekly, sharing newsletters with entrepreneurs, and offering Q&A interaction tools on our site, we continue to grow by refusing to remain stagnant in our line of work. Customer interaction is still our number one priority and we’re always looking for ways to make sure our customers are satisfied with what we can do for them.

Got a suggestion? Contact our Twitter account and Tweet an idea or two with us!

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