PPC (Pay Per Click) is an intimidating thing to someone who is new to the concept. It’s a marketing model where an advertiser puts up an ad on a website and pays every time the ad is clicked by a potential customer. It’s a great way to invest in traffic for your business if organic growth is just too slow. There is a lot more to PPC than meets the eye and there’s a lot you need to know to be really good at it. Luckily, there is a multitude of online marketing firms and independent consultants who can help you. Click pay per click consultant for more information.
The question is; how do you find them? Since they won’t come find you, it’s time to do some shopping around. The largest network of freelancers in the world is a website called Upwork. Upwork is the product of two former sites, Elance and oDesk. There are independent contractors and firms small and large from all over the world who you can hire. One of the great things about Upwork for the person doing the hiring is you can choose your budget or the skill level you’re looking for and find exactly what you’re looking for in a consultant. If you don’t want to spend a lot, you can find a beginner without much experience. If you have a big marketing budget and want a highly rated, experienced PPC consultant, you can choose from a long list of experts. Looking for a sweet spot of quality and value? You can find plenty of reasonably priced freelancers with a vast knowledge of Pay Per Click marketing.
A similar option is a site called PeoplePerHour. PeoplePerHour mostly specialises in design, but there are marketing consultants on there as well. The network isn’t as large as Upwork, but it’s a good tool if you’re looking for a firm or contractor with a very specific expertise. Most consultants and freelancers on PeoplePerHour are in the UK. If that’s where you are and where you’re marketing, you’ll likely find a good fit on PeoplePerHour who already know your market.
If certification is important to you, then look no further than Google Partners. These are expert online marketing firms who have an intimate knowledge of Google AdWords and various other specializations. Google offers multiple certifications in different categories like search advertising, mobile advertising, video advertising, shopping advertising, and display advertising. This makes it easy to pin down the consultant that fits your needs. The search is clear and simple showing you the minimum budget, a brief description of the firm, and a list of their certifications.
Everyone who runs a business or a website has a lot on their plate. You can’t be expected to run every aspect of your business. It’s a good idea to contract out things like PPC marketing to an expert. A lot of people hesitate to spend any money on marketing or advertising and they often fall behind their competitors who do. Remember, getting your product or service in front of your customer is the first step to getting a new client.
I’m Clive Harris, the co-founder of Ad Republic. I like to think we do things a little differently. Having worked at some of the UK’s top PPC agencies, I learnt a lot and managed some very large accounts. But there was one thing that stood out to me and just didn’t sit right. There was a serious lack of time and expertise invested in the creative side; the very thing that gets you noticed, builds a brand and can tap into your audience. Enter: Ad Republic.