When you think of fundraising for charities, you might envision a fancy gala, a sponsored golf tournament, and… Gift cards? For Kathy Selders and Marchelle Sellers, gift cards were the untapped $149 billion dollar market for helping to drive money towards charities — and one that become a bonafide business when they founded Charity On Top. Read on to find out more about Kathy and Marchelle and their Pasadena, CA-based B Corp.
Why social good drives us as a B Corp: “Being a B Corp is perfectly in line with our values. Social good is what drives each of us personally, and it is the whole point of Charity On Top. As a corporation, our primary responsibility is making the world a better place. Profits are a means to that end. There is never any doubt about the priorities.”
The simple way we can “B The Change” daily: “Every day we are making it easy and fun for people to be philanthropic.”
If you want to become a B Corp… “Truly consider what the primary goal is for your corporation. If it is to make money, choose another structure. If contributing to social good is first, and if it will always be first, then do it! And hire an attorney who understands B Corps!”
Why every company has the power to become a B Corp: “The B Revolution, as our attorney calls it, will definitely continue to grow. It was an obvious option for Charity On Top, but all companies have an impact, regardless of what they sell or do. The B Corp structure gives people an opportunity to formally align their intentions of doing good with their business practices. This resonates with business founders, investors, and consumers.”
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About Charity On Top
About Kathy Selders and Marchelle Sellers, Founders of Charity On Top
This has been a Fantastic B Corps post, MyCorporation’s salute to the entity that gives back to business and society. Join us biweekly for a glimpse at the entrepreneurs using their small business to “B The Change” in this global movement for good.