The businesses that succeed most are the businesses that add special elements to their customers’ service. The grocery store chain Publix doesn’t succeed because its…
Finding new customers is one of the key issues challenging small businesses today. Despite knowing how important word-of-mouth referrals can be in driving business growth,…
We all try to be in-tune with customers: sending surveys, providing feedback forms, offering round-the-clock support, and monitoring social media channels 24/7. But even if…
In the frenetic and constantly changing commercial world, it can be difficult to distinguish between business jargon and the strategic concepts that underpin a sustainable…
Do you cringe at the thought of writing about yourself? You’re not alone. The dreaded “About Us” page can leave the best of writers slumped…
As customers transition to buying and communicating via mobile channels, the importance of customer engagement has also increased. Customer engagement is essential in driving sales,…
Terrible online reviews can seriously stall cash flows and decimate bottom lines. So, what should you do if you’re hit with a bomb in the…
New business owners may care deeply about customer happiness, but many live in fear of customer unhappiness. That fear is founded: Customers not only have…
Customers and clients are at the backbone of any small business. No matter how worthy your products/services are, a business can’t succeed if no one’s…
In my recent infatuation with a startup software company, I discovered their new venture into creating physical products. Across all the products, the design was…