You have your business plan in one hand, and a cup of very strong coffee in the other. The paperwork is being processed, and the…
Lead generation can be one of the most frustrating parts of having a business. Finding the key to what gets people to click on your…
In my recent infatuation with a startup software company, I discovered their new venture into creating physical products. Across all the products, the design was…
In the early days of the internet, the extent of digital marketing for most businesses was deciding whether to bother setting up a company website…
In a world where people can engage with each other at the click of a mouse, or tap of a Smartphone, engagement has become a…
User-generated content (UGC) refers to any content that is produced by consumers or users. It can take the form of social media updates, reviews, blog…
In order for any business to develop and grow, it needs to be equipped with the right tools to succeed. For eCommerce websites especially, a…
In the early days of a start-up, you have to wear pretty much every hat possible. You have to develop your products, sell and support…
No exceptions: all entrepreneurs need attention. There are many things you can do to get attention. But start by asking, attention to what? What will…
Social media marketing has proven itself as much more than just a passing fad. A common misconception is that when things go viral, it’s just…