It’s almost Christmas! And with the holiday season has come the annual barrage of holiday advertising. As someone who works with businesses, entrepreneurs, and brands,…
First of all, what is a brand? A brand is a company’s perceived “personality,” or set of values that are associated with a company, product…
You’ve probably seen hundreds of ads, infomercials, Vines and other forms of YouTube marketing. For those who feel they are lacking in the creative department,…
In the latest study put out by Marketing Sherpa, data showed that nearly 97% of all consumers search for a local business online and that…
You have your business plan in one hand, and a cup of very strong coffee in the other. The paperwork is being processed, and the…
Lead generation can be one of the most frustrating parts of having a business. Finding the key to what gets people to click on your…
In my recent infatuation with a startup software company, I discovered their new venture into creating physical products. Across all the products, the design was…
In the early days of the internet, the extent of digital marketing for most businesses was deciding whether to bother setting up a company website…
In a world where people can engage with each other at the click of a mouse, or tap of a Smartphone, engagement has become a…
User-generated content (UGC) refers to any content that is produced by consumers or users. It can take the form of social media updates, reviews, blog…