Many of us spend a lot of time focused on how the wording in important emails affects the way they are received. From email marketing…
Branding is crucial when starting a business. Back when you just started up, you probably had the perfect logo design created, but how relevant is…
Don’t let your marketing dollars get stuck in the vending machine. It happens to everyone. It’s like a rite of passage. You go to the…
In my work with more than 4,000 start-up clients over the past twenty five years I have noticed a recurring pattern – many of these…
In the midst of tax season, it’s easy for some aspects of your small business to take a back seat. Since it’s important not to…
The digital community expects you to stay on top of major holidays year-round. It looks pretty bad when a business overlooks a widely celebrated holiday…
It is not uncommon for businesses to feel overwhelmed when trying to create an effective brand. There are so many factors that play a role…
A business is a business regardless of its size. But when it comes to marketing, big companies are able to splurge more on their marketing…
Recently, LinkedIn launched its endorsements feature, which is essentially a simplified version of the LinkedIn recommendation. But do these endorsements hold any value? I think…
We're midway through our ABCs for small business and this week decided that the word that best defines the letter "K" is one that we…