When starting a company, it’s natural to want to shout your message from the rooftops. You not only want to spread the word about your…
First of all, what is a brand? A brand is a company’s perceived “personality,” or set of values that are associated with a company, product…
In my recent infatuation with a startup software company, I discovered their new venture into creating physical products. Across all the products, the design was…
In the early days of a start-up, you have to wear pretty much every hat possible. You have to develop your products, sell and support…
No exceptions: all entrepreneurs need attention. There are many things you can do to get attention. But start by asking, attention to what? What will…
Have you heard? Netflix just redesigned its logo. Just a few months prior, so did Black & Decker, Yahoo, VISA, Absolut Vodka, and a long…
Trends in logo design, like trends in clothing design and interior design, fluctuate with time. Being stylish and innovative is important if you want to…
Some companies will stop at nothing to gain an edge on their competitors and this has led to some of the most outrageous marketing stunts…
Starting your own company these days is still a pretty risky business. You most likely invested a lot of time, energy, and money into it…
There was a time when big brands had a lot of control over how they were perceived and how they were portrayed in the media.…