With 2014 looming on the horizon, small businesses need to not only assess the past year’s success and failures, but also plot a path forward.…
In today’s marketplace, branding via company websites and social media pages is the name of the game. By engaging in conversations with real people online,…
The best businesses in the world all share one characteristic – they know that if their webpages get listed low in search engines, no one…
Social media has changed the way we communicate and interact with one another. If you’re part of a movement and want to spread and share…
Creating a logo is one of the most important decisions you will make when starting your own business. Before taking steps into this branding endeavor,…
When it comes to marketing, entrepreneurs have to remember that it isn’t always an “either/or” proposition, especially with small business owners that already have a…
As a small business owner, you understand the value great marketing has on your company overall. From positive brand recognition to customer loyalty, making the…
With the myriad of available resources online full of advice on how you should run and market your business, it wouldn’t be surprising if you…
By Amber Schmechel Logo blunders are more costly than time invested and money spent. By failing to avoid these logo pitfalls you will have an…
When you think of great logos, companies like Nike, Target, Apple, Microsoft, Volkswagen, and Starbucks come to mind. While most of these brands have altered…