We all try to be in-tune with customers: sending surveys, providing feedback forms, offering round-the-clock support, and monitoring social media channels 24/7. But even if…
In the frenetic and constantly changing commercial world, it can be difficult to distinguish between business jargon and the strategic concepts that underpin a sustainable…
Do you cringe at the thought of writing about yourself? You’re not alone. The dreaded “About Us” page can leave the best of writers slumped…
As customers transition to buying and communicating via mobile channels, the importance of customer engagement has also increased. Customer engagement is essential in driving sales,…
New business owners may care deeply about customer happiness, but many live in fear of customer unhappiness. That fear is founded: Customers not only have…
Customers and clients are at the backbone of any small business. No matter how worthy your products/services are, a business can’t succeed if no one’s…
In my recent infatuation with a startup software company, I discovered their new venture into creating physical products. Across all the products, the design was…
For over 100 years, conversation hearts have communicated loving messages in the weeks leading up to Valentine’s Day. Their phrases are legendary—sweet nothings meant to…
It’s one thing to get people’s attention towards your business, but what use is having all the recognition in the world if you can’t influence…
Within any type of marketing, the goal is to stand out from the competition. The hard part is when every industry in the business begins…