This Awesome Affiliate is known for building websites of the best quality and successful online marketing for businesses and firms. In a Q&A sesh, RealPractice shares the tricks of the trade when it comes to their website and marketing biz:
How does RealPractice help small firms and businesses grow?
RealPractice helps small businesses generate more revenue. The company provides online marketing services, professional websites, and client acquisition solutions for firms across the country. These solutions help firms to get more calls from potential clients, track the effectiveness of online marketing, and ultimately close more business.
What do small firms and businesses need to know about online advertising?
Done well, online advertising can be a critical and productive way for firms to attract new clients, but it can be complicated and time consuming for businesses to do themselves. Like an auction, search engine advertising services like Google Adwords allow companies to “bid” on certain keywords and phrases that prospective clients might use in a search engine to find a service or business (“bankruptcy lawyer in Los Angeles, CA”). These bids, along with dozens of other “quality” factors, determine how high on the page (the “position”) search engines place the firm’s sponsored ads when visitors search for each phrase. These advertisements can be incredibly effective in generating new business, but there are many details to consider including: targeting, bidding, ad position, daily budget, keywords, landing pages, and more! If starting online advertising for the first time, we recommend that businesses and firms speak to a few reputable companies that professionally manage search engine marketing. Our team at RealPractice has years of experience across thousands of campaigns and would be happy to offer free consultations to any firm or business who want to explore generating more clients via search engine ads.
Does a professional website have to be expensive? Or should companies create their own websites?
For the vast majority of small firms and businesses, paying anything more than about $1,000 for a website is probably too much. We think that marketing dollars are better spent on online advertising, PR and social media to get potential clients to visit a well-designed, high-converting and cost-effective landing page or mini-site. A simple, clean site often does a better job of getting the phone to ring than an expensive, flashy or content-heavy one. RealPractice offers professional, affordable websites and would be happy to discuss special pricing for MyCorporation subscribers.
When it comes to companies building their own sites, at RealPractice, we’ve seen far too many self-built websites that are started but forever “under construction.” The initial excitement about building one’s own site quickly gives way to frustration and the paralysis of making things “look right.” Additionally, many do not know the basics of creating sites that get the most clients or that have solid SEO characteristics.
What advice do you have for businesses and firms just starting out when it comes to marketing?
1.Identify your ideal client and market to them. Think back to clients you’ve worked and think about those you enjoyed most or were the most profitable for the firm. Examine where these clients came from, what their reasons were for hiring the firm and focus your marketing efforts on attracting and retaining more of these types of clients.
2.Track the sources for all new clients. Follow the suggestions in an article we wrote for ABA’s Law Practice Today to better track investments in marketing. By closely evaluating what is working and what is not, firms and businesses can more efficiently allocate their time and marketing dollars during the coming year.
3.Get a new website or revamp the existing one to generate at least 5-10 prospective clients per month. Review our blog post to get tips on creating or improving a website and then work with a consultant to make sure the site is well-designed to drive phone calls and inquiries.
The RealPractice team has more than 11 years of experience helping companies of all sizes to grow and be more effective. We have thousands of small business clients as well as some of the largest firms in the world, across a variety of industries. We’d like to offer free marketing consultations to all MyCorporation readers – just email us at firstname.lastname@example.org.
For the next 30 days, MyCorporation and RealPractice are partnering to offer a special discount for lawyers on our incorporation packages. Create an account with us and enter in the code “LAWDIRECT” for a free (minus state fees and shipping and handling) incorporation or LLC with us!